Influencer marketing
Measure brand tone beyond vanity metrics
Influencer and creator agencies track client brands and campaign terms to see comment-side sentiment and discussion themes — not just likes — across social and open web sources your plan includes.
Highlights
- Brand and campaign hashtag monitors
- Comment and discussion sentiment — not reach alone
- Pre- and post-campaign comparison narratives
- Pulse + Copilot for client-ready summaries
Before and after the campaign
Establish a baseline monitor on the brand, then add campaign-specific keywords at kickoff. Compare theme and sentiment shifts for client reporting and renewal conversations.
Brief-ready discovery
Pulse answers "how is this category talked about right now?" before you pitch creator concepts. Copilot drafts talking points grounded in the latest analysis.
Related guides
Ready to listen?
Start analyzing the conversation
Set up Monitors, run Pulse discovery, and produce insights your team can share.