Glossary
What is social listening?
Social listening means systematically collecting and analyzing public online conversations about brands, products, competitors, or topics — then acting on the patterns you find.
Highlights
- Track brand and competitor mentions
- Measure campaign reception in real time
- Detect complaint spikes on forums and review sites worldwide
Listening vs. managing
Publishing and community management focus on your owned channels. Social listening focuses on the wider public conversation — including channels you do not control.
Typical outputs
Volume trends, sentiment scores, emerging themes, influencer mentions, and crisis early warnings. In echole these flow from Monitors (scheduled) and Pulse (on-demand).
Related guides
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